{"id":75633,"date":"2026-08-05T19:00:33","date_gmt":"2026-08-05T18:00:33","guid":{"rendered":"https:\/\/www.entroncamentoonline.pt\/portal\/?p=75633"},"modified":"2026-08-05T16:52:44","modified_gmt":"2026-08-05T15:52:44","slug":"golega-casa-mendes-goncalves-adquire-a-diese-e-relanca-marca-historica-da-alimentacao-saudavel","status":"publish","type":"post","link":"https:\/\/www.entroncamentoonline.pt\/portal\/golega-casa-mendes-goncalves-adquire-a-diese-e-relanca-marca-historica-da-alimentacao-saudavel\/","title":{"rendered":"Goleg\u00e3: Casa Mendes Gon\u00e7alves adquire a Diese e relan\u00e7a marca hist\u00f3rica da alimenta\u00e7\u00e3o saud\u00e1vel"},"content":{"rendered":"<p><span style=\"color: #080809;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Casa Mendes Gon\u00e7alves<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, sediada na Goleg\u00e3, anunciou a aquisi\u00e7\u00e3o da <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Diese<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, marca portuguesa com quase sete d\u00e9cadas de presen\u00e7a no setor da alimenta\u00e7\u00e3o saud\u00e1vel. A opera\u00e7\u00e3o marca o in\u00edcio de uma nova fase para a Diese, que surge agora com <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">identidade renovada<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, novas gamas de produtos e uma estrat\u00e9gia focada na <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">nutri\u00e7\u00e3o consciente<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #080809;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Fundada nos anos 60, a Diese \u00e9 reconhecida como uma das marcas pioneiras da alimenta\u00e7\u00e3o saud\u00e1vel em Portugal, tendo contribu\u00eddo para popularizar h\u00e1bitos mais equilibrados e acess\u00edveis. Com esta aquisi\u00e7\u00e3o, a Casa Mendes Gon\u00e7alves refor\u00e7a a sua estrat\u00e9gia enquanto <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">casa de marcas portuguesas<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"> e entra numa nova \u00e1rea de neg\u00f3cio ligada ao bem\u2011estar e \u00e0 nutri\u00e7\u00e3o funcional.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-75635\" src=\"https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-800x566.png\" alt=\"\" width=\"800\" height=\"566\" srcset=\"https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-800x566.png 800w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-2024x1431.png 2024w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-768x543.png 768w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-1536x1086.png 1536w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-2048x1448.png 2048w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-696x492.png 696w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-1068x755.png 1068w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-1920x1357.png 1920w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-594x420.png 594w, https:\/\/www.entroncamentoonline.pt\/portal\/wp-content\/uploads\/2026\/08\/Diese-02-100x70.png 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"color: #080809;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Segundo <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Carlos Mendes Gon\u00e7alves<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, CEODI da empresa, a Diese \u201ctem legado, mem\u00f3ria e um papel relevante na forma como os portugueses come\u00e7aram a olhar para a nutri\u00e7\u00e3o\u201d. A nova fase pretende preparar a marca \u201cpara um consumidor mais informado, exigente e atento \u00e0s tend\u00eancias\u201d.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #080809;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A renova\u00e7\u00e3o traduz\u2011se numa nova imagem e numa oferta inicial composta por <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">vinagres de sidra 100% n\u00e3o filtrados<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, com vers\u00f5es que incluem <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">gengibre<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"> e <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">mel<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, e por <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">manteigas de amendoim<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"> e <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">creme de am\u00eandoa<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"> com receitas simples, sem ingredientes adicionados, ricas em fibra e fonte de prote\u00edna. Os produtos surgem num formato <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">top\u2011up<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, considerado inovador no mercado pela sua praticidade. Ao longo do ano, est\u00e3o previstos novos lan\u00e7amentos que ir\u00e3o ampliar o portef\u00f3lio.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #080809;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Para <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Melissa Branco<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, Brand Manager da Diese, o relan\u00e7amento pretende aproximar a marca de uma nova gera\u00e7\u00e3o de consumidores que valoriza a nutri\u00e7\u00e3o consciente \u201csem abdicar do sabor\u201d. A nova imagem \u00e9 descrita como \u201cmais leve, contempor\u00e2nea e pr\u00f3xima\u201d, alinhada com produtos naturais e funcionais pensados para diferentes momentos do dia.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #080809;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A aquisi\u00e7\u00e3o refor\u00e7a a ambi\u00e7\u00e3o da Casa Mendes Gon\u00e7alves de investir em marcas portuguesas com hist\u00f3ria e potencial de crescimento, consolidando o seu posicionamento nas \u00e1reas da <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">inova\u00e7\u00e3o<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">sustentabilidade<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"> e <\/span><\/span><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">alimenta\u00e7\u00e3o do futuro<\/span><\/span><\/strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">.<\/span><\/span><\/span><\/span><\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.entroncamentoonline.pt\/portal\/golega-casa-mendes-goncalves-adquire-a-diese-e-relanca-marca-historica-da-alimentacao-saudavel\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>A Casa Mendes Gon\u00e7alves, sediada na Goleg\u00e3, anunciou a aquisi\u00e7\u00e3o da Diese, marca portuguesa com quase sete d\u00e9cadas de presen\u00e7a no setor da alimenta\u00e7\u00e3o saud\u00e1vel. A opera\u00e7\u00e3o marca o in\u00edcio de uma nova fase para a Diese, que surge agora com identidade renovada, novas gamas de produtos e uma estrat\u00e9gia focada na nutri\u00e7\u00e3o consciente. Fundada [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":75634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,27,32,71],"tags":[],"class_list":["post-75633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-1apagina","category-golega","category-noticias","category-outras-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/posts\/75633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/comments?post=75633"}],"version-history":[{"count":1,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/posts\/75633\/revisions"}],"predecessor-version":[{"id":75636,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/posts\/75633\/revisions\/75636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/media\/75634"}],"wp:attachment":[{"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/media?parent=75633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/categories?post=75633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.entroncamentoonline.pt\/portal\/wp-json\/wp\/v2\/tags?post=75633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}